china-1434948

Opening the Door to Building Trust in China

With global economies shifting, China is becoming a major player in the global marketplace, and Western businesses must be able to build trusting relationships with their Chinese counterparts. But as cultural norms and business practices vary widely between Western and Chinese cultures, how are relationships formed and trust built? In the West, we tend to give people the benefit of the doubt. Trust is built as business relationships develop. But…

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