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How About An Ice Cold Stout?

Never, right? You’d quickly be on your way out of a pub if that was all they served. Thanks to Guinness Storehouse’s great ‘infotainment’ experience, millions of people the world over now know that the proper serving temperature of stout is 6-7 degrees centigrade. Cooler than room temperature, but never ice cold. With ‘Irish Pubs’ being a popular export to places as far flung as Siberia and Mongolia, there is a…

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Opening the Door to Building Trust in China

With global economies shifting, China is becoming a major player in the global marketplace, and Western businesses must be able to build trusting relationships with their Chinese counterparts. But as cultural norms and business practices vary widely between Western and Chinese cultures, how are relationships formed and trust built? In the West, we tend to give people the benefit of the doubt. Trust is built as business relationships develop. But…

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The Year of the Sheep

Cultural beliefs can hugely influence behaviour. A great example of this is seen in the effects that the current Year of the Sheep is having on Chinese society. Chinese culture places high importance on their zodiac calendar. The zodiac includes twelve animals, each representing one lunar year and rotates on a twelve year cycle. On February 19, 2015, China entered the Year of the Sheep – the wood sheep to…

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