Multicultural Tourists Cropped

Providing International Tourists With Great Customer Experience

In an increasingly globalized world, visitors come from many different places. So why treat them all the same? Intercultural awareness, the ability to understand how diverse¬†cultural¬†values, beliefs and perceptions shape attitudes and behaviours is key to providing international tourists with great experiences. The hospitality and retail sectors, with more than 7 million international visitors having travelled to Ireland in 2014, are on the front lines of interacting with multicultural clients…

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